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Research papers

Quality methods, quality results!

For over thirty years, the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. Its purpose has been to understand and improve television audience measurement, in order to increase the...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994
Author: Nicholas P. Schiavone
May 1, 1994
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Citation

Schiavone, N. P. (1994a, May 01). Quality methods, quality results! . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-


Research papers

Quality methods, quality results! An axiom

Since 1963 the U.S. Committee on Nationwide Television Audience Measurement (CONTAM) has engaged in methodological research. The purpose has been to understand and improve television audience measurement in order to increase the accuracy and...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992
Author: Nicholas P. Schiavone
June 15, 1992
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Citation

Schiavone, N. P. (1992a, June 15). Quality methods, quality results! An axiom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quality-methods-quality-results-an-axiom